Equipment

“Strokes gained’ statistics have become foundational on the PGA Tour for assessing player performance and improvement, yet for most average golfers it remains a mystery. Not merely is it hard for average golfers to understand it without memorizing Every Shot Counts, the 250-page seminal work on the subject by Columbia business professor Mark Broadie, it
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It may not be well understood by the average struggling golfer, but designing golf clubs to combat bad swings, off-center hits, and wildly slicing sidespin is no casual pursuit. In fact, in many cases, says Callaway’s senior vice president of research and development Alan Hocknell, it’s much more challenging to help average golfers gain an
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With that box more than sufficiently checked, the company’s follow-up to those irons—the P•7MB, P•7MC and P•770 irons take those designs a step further. The new P•770 iron might shout tour-pro ability in looks, but features characteristics that allow better players who don’t play for pay to use them effectively. The construction is a forged
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Every round will offer a chance to win the $1-million grand prize, in addition to Callaway equipment giveaways, including the company’s new Mavrik driver, the Odyssey Triple Track putter, Callaway Chrome Soft golf balls and more. There are a handful of pre-tournament questions to answer (enter by going to callawaygolf.com/fanbeat), and each round will offer
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Srixon’s Soft Feel Brite line of fluorescent-hued golf balls unveiled its second generation, looking to appeal to a segment of the marketplace that might be bigger than you think. According to research on serious golfers by Golf Datatech, more golfers are at least somewhat interested in playing a non-white golf ball than would rather not.
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For the past two years we’ve brought you our 13 dumbest things in golf and 13 (even more) dumbest things in golf. These collections of abominations of the golf soul were designed to educate and inspire debate. Of course, we all know there is no shortage of fodder for such things. Golf is a wonderful
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The coronavirus pandemic has changed a lot of things for those of us who play golf. While absolutely thankful most courses are open, after a few months it’s natural to want some of the creature comforts we’re used to. For some, that means having a locker-room attendant to take care of your golf shoes on
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Arccos, which has made a habit of introducing paradigm-shifting game performance analytics from the use of GPS club sensors and PGA Tour-level stat packages for the average golfer to incorporating artificial intelligence and machine learning into its Arccos Caddie in-round playing strategy recommendations. But its latest offering might be its most important. Why? Because it
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The OnCore Vero X1 ball, the company’s first four-piece urethane cover design, may be aimed at better players with its firmer feel. But its distance and consistent spin technologies make it work “for a broad spectrum of players,” says OnCore’s senior technical advisor and golf ball industry veteran John Calabria. The Vero X1 builds on
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Bettinardi putters have a well-established tradition for bold aesthetics within the framework of meticulously classic shapes, especially in their limited run offerings. But the latest entry, the new BB-1 Wide “Totally 80s” model that’s set to land next week might say a little something more to think about from a putter technology standpoint that goes
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