Can you get custom fit for some new clubs without leaving your couch, especially since when it comes to getting custom fit these days, the couch is about the only place you’re going? Callaway is attempting to make the best of a less-than-ideal custom fitting environment with its new Distance Fitting program.
The Callaway Distance Fitting program enables golfers to sign up for a 30-minute fitting conversation with one of its custom fitters. Other companies, most notably Ping and Bridgestone, are attempting to get golfers better dialed in without them having to be physically present.
“We’re already seeing how effective this program is at delivering a personalized and comprehensive fitting in just 30 minutes, and getting players into the right equipment to help them play better golf,” said Michael Vrska, Callaway’s director of custom fitting and player performance. “We’re going to give them a really precise fit on exactly what they need and it’s something they’re going to be able to be confident in, knowing that we’ve dialed them in over the phone.”
While the fitting experience typically has involved hitting multiple club and shaft combination and comparing ball flight data to get specific performance metrics, Vrska said that Distance Fitting can work without that kind of process. While golfers can provide launch monitor numbers as part of the interview process with Callaway’s Distance Fitting, Vrska said it is the one-on-one interaction that refines and individualizes the recommendations. “These are our experienced master fitters who have been through top of the line training,” he said. “It’s those questions back and forth, understanding their ball flight, their needs, what’s worked for them in the past and what they want their golf ball to do in the future that makes it so comprehensive. We can ask the right questions to help golfers understand what’s going to be perfect for them.”
Appointments for Callaway’s Distance Fitting are handled through the company’s website and are available Monday through Friday.